“I closed my biggest deal ever this week. I’m the next Steve Jobs!”
……………1 week later……………
“2 of our main customers just canceled their contracts. I am a failure as a human being.”
Have you encountered mental loops like these in your entrepreneurial journey?
As entrepreneurs (or whatever work we’re involved with), often we become deeply personally identified with the work we’re doing and the results of that work. It’s this deep sense of “I am my company” or “I am a <Insert Job Title>” or “My self worth is dependent on quarterly sales.”
It’s a trap that many of us fall into, and it’s understandable given the intense nature of our work as entrepreneurs. In fact, becoming identified with our company may even seem impossible to avoid
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